As the warm sun rose over Dodoma, crowds of people streamed into the Nane Nane grounds—some with wide-brimmed hats shielding them from the sun, others with notebooks and questions in hand. Among the many colorful pavilions stood one with a bold message: “Bima ya Kilimo ni Nyenzo ya Kumkomboa Mkulima." This was the TIRA pavilion—the Tanzania Insurance Regulatory Authority—welcoming curious citizens with open arms.

Inside, the atmosphere buzzed with interest and learning. From farmers to students, entrepreneurs to parents, people asked questions, watched video demonstrations, and picked up educational materials about how insurance can protect their lives, businesses, and futures.“Bima ya Kilimo ni Nyenzo ya Kumkomboa Mkulima."

Nearby, another important pavilion stood under the name TAIC (Tanzania Agricultural Insurance Consortium), where various insurance companies selling agriculture insurance had gathered. Their goal was simple: educate farmers on how to protect their investments from climate risks, pests, and unpredictable seasons. Demonstrations, brochures, and real-life success stories made it clear—agriculture insurance is no longer a luxury, but a necessity.

Throughout the exhibition, hundreds visited the two pavilions, asking questions like “How much does it cost?”, “Is livestock covered?”, and “Where can I register?” Many left with more than just answers—they left with confidence.

For TIRA, Nane Nane has once again proven to be a powerful national platform for insurance awareness. Year after year, more people discover that insurance isn’t just for cars and buildings—it’s a shield for farmers, families, and dreams.

As the sun set behind the exhibition grounds, the lesson was clear: when people are informed, they are empowered—and Nane Nane is where that journey continue.